Thursday, January 5, 2017

Gender-Typing in Toy Catalogs

Today in class we may have time for an activity that involves examining toy catalogs for messages about gender. Because a lot of my toy catalog stash was sacrificed to our pre-break Piaget activity, it might be helpful to view an online one.

Click here to examine the 2016 Christmas toy catalog from Shopko.

As you do so, consider:

  • How might Social Learning Theory explain how the images in these ads impact gender-typing in children?
  • How would Gender Schema Theory explain how these images impact gender-typing?

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