Gender-Typing in Toy Catalogs

Today in class we may have time for an activity that involves examining toy catalogs for messages about gender. Because a lot of my toy catalog stash was sacrificed to our pre-break Piaget activity, it might be helpful to view an online one.

Click here to examine the 2016 Christmas toy catalog from Shopko.

As you do so, consider:

• How might Social Learning Theory explain how the images in these ads impact gender-typing in children?
• How would Gender Schema Theory explain how these images impact gender-typing?