Monday, April 20, 2015

Prejudice and Discrimination: Social Psych Research

In class over the next couple of days, we'll be exploring the social and cognitive factors that lead to prejudice and discrimination. We're going to attempt to answer a few questions about these issues through our work, including:

What evidence is there that prejudice and discrimination persist in modern life?
To see how social scientists explore these issues, we'll read this article.

Secondly, we'll attempt to figure out why prejudice and discrimination appear even when people readily acknowledge such things are wrong and consciously believe they (personally) do not harbor such inclinations?

One area of research that has suggested answers to this second question is the use of Implicit Association Tests, which are described by your text on p. 782. In order to get a sense of how these tests measure implicit bias, you'll have time to complete one in class.

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